Bachelor of Arts (Hons) Marketing

Bachelor of Arts (Hons) Marketing

  • Delivers a good balance between academic and vocational content
  • Provides a good grounding in marketing and management theory, whilst also preparing students for a successful career
  • Prepares students for a variety of roles within marketing: product manager, brand manager, advertising executive etc
  • Cultivates the intellectual capacity to enable you to continue to develop and keep pace with a changing business environment
  • Gives an excellent grounding for those who want to develop a career in Marketing
  • Students can gain exemptions from some modules on The Chartered Institute of Marketing Professional Certificate and Professional Diploma in Marketing awards

The core modules will establish students’ understanding of marketing, including theory and practice, and also develop other key abilities required by business organisations, including IT skills, communication skills and analytical skills.

  • Programme Name : Bachelor of Arts (Hons) Marketing
    (N/342/6/0108: KPT/JPS(MQA/PA4519)05/19)
    Duration of Study : 3 years
    Intakes : January, June and September
    Study Mode : Full Time
    Assessment : Coursework
    Examination
    Final Projects
    Awarding Institution : Anglia Ruskin University

    • Acquire a comprehensive understanding of marketing theory
    • Ability to analyse strategic market behaviour
    • Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
    • Show a real awareness and understanding of contemporary global business issues
    • Apply relevant techniques to identify and exploit market opportunities
    • Devise appropriate marketing objectives around customer acquisition and retention
    • Plan and execute research projects
    • Effectively communicate results at whatever level is appropriate to the audience


  • Below are the entry requirements for Bachelor of Arts (Hons) Marketing:

    Pathway Entry Requirements
    English Language
    IELTS 5.0
    TOEFL 500
    SPM Pass
    1119 (GCE O-Levels) Grade C
    UEC Nil
    Into Year 1
    STPM/A-Levels 2 principal passes (C+ or CGPA 2.33), credit in SPM Mathematics
    Matriculation SAM TER 70 (minimum C grade)
    Foundation in Arts or Business CGPA 2.5 and credit in SPM Mathematics
    Unified Examination Certificate (UEC) B in 5 subjects
    Diploma (Level 4 of MQF) CGPA 2.5 and credit in SPM Mathematics
    Into Year 2
    Diploma in Accountancy (HELP CAT)
    Diploma in Business (HELP CAT)
    equivalent CGPA 2.5

  • Year 1
    Economics for Business and Management
    Introduction to Accounting and Finance
    Introduction to Business Law
    Academic Skills
    Marketing Essentials
    Analysis of Business
    Introduction to People, Organisation and Management
    Information Technology for Business
    Hubungan Etnik / Bahasa Komunikasi 3
    Tamadun Islam dan Tamadun Asia / Pengajian Malaysia
    Year 2
    Business to Business Marketing
    International Business
    Enterprise and Entrepreneurial Management
    Systems and Operations Management
    Marketing Communications
    Business Research Methods
    Consumer Behaviour
    Malaysian Economy
    Strategic Planning for Entrepreneurs
    Asian Entrepreneurship and Innovation
    Year 3
    Organisational Change Management
    Strategic Management Analysis
    Undergraduate Major Project
    Sustainable Management Futures
    Retail Marketing
    International Marketing
    Marketing Consultancy
    Industrial Training
    Community Services